Technology has become an inseparable part of our lives, shaping how we communicate, work, and understand the world around us. From the promise of a techno-utopia at the 1964 World's Fair to the unsettling techno-dystopia in the video “Are You Lost In The World Like Me,” the evolution of technology has brought both immense benefits and profound challenges. Are we in control of technology or is technology in control of us? It is a relationship that demands intentionality, balance, and awareness of the fine line between utility and exploitation.
Personal Data as a Commodity
The ad-tech industry has turned personal data into its most valuable commodity, often without informed consent. This shift was made evident in a personal anecdote from Richard Stokes, a former advertising executive, who witnessed firsthand how companies extract deeply personal details (such as income, political preferences, and location) from unsuspecting users. With every post, click, and search, we have become the product.
This commodification doesn’t stop with advertising. Platforms track our every move, manipulate what we see, and influence how we feel. I’ve watched the documentary The Social Dilemma numerous times and find it interesting how they illustrate that algorithms are designed to maximize engagement, often at the expense of mental health and autonomy. It paints a chilling picture of how social media platforms use our data to manipulate behavior, often leading to feelings of inadequacy, loneliness, or division. Watching it was both enlightening and unsettling, as it made me question whether we are using technology or if technology is using us.
A Personal Relationship With Technology
My journey with technology has been one of cautious engagement. I refrained from getting Instagram until my sophomore year of high school, resisting the pressure from friends to join platforms like Snapchat or TikTok. Even now, despite my roles in organizations that may necessitate using TikTok, I’ve made an agreement with myself to restrict its use. This intentionality helps me maintain control over my relationship with technology.
My digital footprint is relatively small because I’m cautious about what I share online. While I use Instagram to post some achievements or events, and LinkedIn to showcase academic and professional milestones, I avoid sharing personal details like my phone number and only share my email with trusted sites. Recently, I Googled myself and found some articles about me from high school. Although all positive, it reminded me to regularly check privacy settings. Even indirect information, like tagged photos or shared interests, can shape how I’m perceived, so I strive to keep my online presence aligned with my values.
Social Media’s Dual Impact
The emotional impact of social media is undeniable. It can provoke thought, spark joy, or deepen sadness. A close friend of mine, during a difficult time, found solace in Instagram reels that resonated with his feelings. However, the platform’s algorithm continued feeding him similar content, keeping him in that depressive loop longer than he might have been otherwise. This is the paradox of social media: while it connects us to relatable experiences, it often amplifies the emotions we’re already feeling. This idea can also be seen in echo chambers that increase political polarization by reinforcing ones own beliefs.
For me and many others, technology is also a lifeline. Calling my parents from college helps me stay connected, something that would have been far more challenging in a pre-digital age when letters were the primary form of communication. This ability to instantly connect is one of technology’s greatest gifts and one that I strive not to take for granted.
Reflecting on my relationship with technology has led me to adopt a more intentional approach. Social media, when used thoughtfully, can be a tool for growth and connection. However, it requires setting boundaries and ensuring that time spent online is productive in some way, whether by learning something new, finding inspiration, or maintaining relationships.
For example, during a pivotal moment in my life, I found motivation through social media to make meaningful changes. The content I consumed during that time encouraged me to act, and those moments of engagement were time well spent. This intentional use of technology can help us “wean off the addiction,” shifting our relationship with it from passive consumption to purposeful interaction.
The YouTube video "MAN" by Steve Cutts offers a satirical yet thought-provoking perspective on humanity’s relationship with technology and progress. While its exaggerated characteristics initially seem laughable, watching it seriously left me reflecting on the nature of the world we’ve built. Are we using technology to enhance our lives, or are we harming the environment and heading towards a dystopia? The line between these two realities often feels blurred, and "MAN" serves as a reminder of the consequences of unchecked consumption.
Moving Forward
As a society, we need to reevaluate our relationship with technology. This begins with demanding stronger privacy protections and transparency from tech companies. People should have the right to opt out of data collection without losing access to essential services. Governments must implement policies to protect users from invasive practices like shadow profiles or unnecessary location tracking (from businesses and in some cases from the government itself).
Individually, we must strive for intentionality in how we engage with technology. This doesn’t mean abandoning it altogether, but rather using it in ways that add value to our lives. Whether through productive procrastination, staying connected with loved ones, or finding inspiration at just the right time, technology can be a force for good. That is if we choose to make it so.
The future of our relationship with technology is still being written. By approaching it with awareness and intentionality, we can ensure it remains a tool for progress rather than a force of control.
No comments:
Post a Comment